Digital Marketing
Case Studies
Real brands. Measured growth. Explore how DG Funnel turns attention into digital communities and real-world outcomes.
GEMS Akademia International School
From regular school updates to a 100K+ digital community. The mission wasn’t posting notices—it was turning campus life into an active digital destination.
Introduced live video broadcasting for school programs when real-time event coverage was still uncommon among Kolkata schools.
THE CHALLENGE
Move beyond static announcements to build a presence that keeps parents informed, inspires interaction, and gives families a recurring reason to engage.
THE APPROACH
Integrated multi-channel infrastructure: SEO, Meta Ads, Google Ads, WhatsApp messaging, and active interactive quizzes that turn viewers into participants.
THE DIFFERENCE
Shifted from reactive post-event summaries to real-time live broadcasts, allowing parents to experience key moments as they unfold.
The Global Knowledge Campus
From digital reach to 100+ admissions. GKC needed an acquisition system focused not merely on visibility, but on generating genuine course enquiries and converting intent into student enrollments.
Reach is easy to buy. Meaningful admissions are harder. The core goal was identifying high-intent prospective students across regional demographics, filtering relevant course queries, and guiding prospects smoothly toward formal enrollment.
One Funnel. Multiple Channels.
Paid discovery synchronized directly with immediate messaging channels to prevent drop-off between inquiry and engagement.
Not Just Campaign Management
Rather than a static "set-and-forget" campaign, DG Funnel drove creative angles, tailored course-specific messaging, and delivered continuous support whenever leads and ad performance required immediate optimization.
MAA Bishalakshi Cricket Academy
Building digital infrastructure from ground zero. Starting with no established Facebook or Instagram presence, the goal was creating credibility, organic traction, and early student enrollments.
- No Facebook presence
- No Instagram presence
- No digital community
- Active organic presence
- Consistent training media
- ~2 Month launch window
Most brands begin with an audience. This one didn’t. We needed to build the academy's visual identity, credibility, and discoverability completely from scratch so local parents and aspiring cricketers had a reason to trust and connect.
Zero Paid Ads
At this initial stage, we deliberately focused on establishing identity and organic audience traction before introducing paid performance acquisition.
Build Foundation Before Buying Reach
Ideal Mission School
A complete school website and admission funnel, supported by local SEO, technical SEO and organic content—connecting digital visibility with the admission journey.
DG Funnel supported the school’s digital presence and admission marketing. The admissions figure reflects the school’s recorded total for the session.
Improve admission campaign visibility and help prospective parents discover the school, explore its information and take the next step to enquire.
One connected admission journey
Built a complete school website and an admission funnel, supported by local SEO, technical SEO, social media management, campaign creatives and organic content strategy.